Focused On Driving Incremental Value To Your Business
Paid Search
LTP employs a robust keyword research process that enables a hyper granular account structure. This allows us to quickly identify the best performing keywords and maximize the return while eliminating wasted spend.
We focus on maximizing exact match keywords, quality score, impression share combined with a robust negative keyword strategy.
Understanding how other channels are impacting Paid Search KPI’s is essential for overall success.
Paid Social
By developing the most granular account structure possible, You are able to efficiently and effectively set budgets and goals at multiple different levels, as well as pace in real time towards that budget and goal.
This practice spans multiple channels, to enable you to understand Market performance across channels, Device performance across channels, and Product Category performance across channels.
Programmatic
Programmatic media provides and easy way to reach your audience wherever they go on the internet. LTP starts with a focus on your first party data, leveraging signal of customers that are most likely to convert in order to build look-a-like audiences and appending 2nd and 3rd party data to find new customers.
We serve everything from a 3rd party impartial source of truth ad server and are fully transparent with all media costs.
KEYS TO SUCCESS
DATA INFRASTRUCTURE
The most important aspect to achieve your goals is having the right data infrastructure to get the most out of 1st, 2nd & 3rd party data.
This includes identity resolution to be able to tie anonymous visitors with known customers. Tying online and offline touchpoints.
MEASUREMENT FRAMEWORK
To maximize the potential of every dollar spent you need the right measurement framework in place to understand every touchpoints impact on your business
Closing the loop from online touchpoints to offline conversions.
Viewing your data from multiple vantage points.
LTP MEDIA STRATEGY
ACCOUNT STRUCTURE
LTP builds campaigns with hyper granularity that allows us to identify and push budget to the best performing tactics while eliminating waste.
PRIORITIZATION
With granular account structure, prioritization of campaigns, tactics and sub-tactics becomes second nature to ensure we are getting the most out of every dollar spent.
CUSTOMER DATA DRIVEN
LTP gets the most out of your 1st party data and appends 2nd and 3rd party data to ensure we reach the right audience based on customer signal at every interaction with your brand.
RELEVANCY
Personalized messaging is essential to increasing conversion rates. LTP leverages all customer signals to personalize messaging across channels.
TRANSPARENCY
LTP is fully transparent so you know exactly how every dollar is spent and have access to all your data, which you own.