WE SEPARATE THE NECESSARY FROM THE UNNECESSARY.
With a heritage rooted in premium denim, an attitudinal staple that we believe everyone should feel like themselves in, we stand for quality over quantity and seek to create consciously minimal designs edited for everyday life.
Our inherent design principles, inspired by the scientific method and creative process, motivate us to continually examine, explore, and express a distilled vision of what a core wardrobe should be. Unwavering in our pursuit of methodical expertise, we focus on purified fits, premium fabrics, manufacturing integrity and sustainability practices.
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