The Goal:
Made by Mary believes that each of us has a story to share, connections to make and love to spread. They handcraft each of their pieces with love to help tell your story. They have a strong social following due to their unique product and the personal connections they make with consumers through their offerings.
They had prior experience working with a PR agency and another affiliate agency and had received some noteworthy press coverage, namely on The View and The Today Show. The main goal for the partnership channel was to expand that coverage; the first big focus was Mother’s Day coverage.
The Solution:
Throughout the years of relationships developed, the LTP team was able to share compelling information to their contacts across multiple digital publications.
Based on editorial interest, the team fielded and fulfilled gift requests.
Where appropriate, further details were shared to provide editors with compelling product and brand information that they could include in their content.
The Results:
