Press Release
We are ecstatic to share that LT Partners has been acquired by digital marketing agency, New Engen. We have been growing rapidly over the last four years, focused on data insights and innovation in partner marketing. New Engen has been focused on paid media channels since their inception and LT Partners will plug in perfectly, opening up the partnerships channel. This acquisition allows us to thoughtfully accelerate this growth with infrastructure and investment.
When looking for the right partner, fit was paramount to our founder, Lacie Thompson, who says, “From the moment I met the leadership team at New Engen, we’ve been completely aligned. We both understand how partners interact within the acquisition ecosystem and how to best leverage the agency of record model to bring exponential value to clients.”New Engen’s leadership team is made up of Justin Hayashi and Jon White, who started their digital marketing careers at Zulily, a sister company to Blue Nile, both founded by Mark Vadon. Because we all were born and bred with a similar mentality about performance marketing, we have a very cohesive alignment. Over nine months of conversations, we ensured this match would bring greater value to our clients and their business objectives.
“The addition of LT Partners’ partner marketing capabilities not only builds on New Engen’s industry-leading full-funnel performance offering, it opens up even greater opportunities for powerful business outcomes for our clients,” said Justin Hayashi, New Engen CEO. “LT Partners brings a performance lens to organic and earned media that complements New Engen’s deep paid media expertise, driving accountable, measurable growth for brands across the full digital ecosystem. As a bonus, it strengthens influencer marketing synergies, with Acorn Influence and LT Partners jointly positioning the greater organization to provide a unique in-market solution for brands. We also share a commitment to following a holistic measurement approach that doesn’t just favor deal sites. That shared holistic view, combined with their impressive 100% year-over-over growth rate, plays out more broadly in how we serve clients as well, delivering the most expansive, optimized performance strategies possible.”
Our clients will now have access to New Engen’s offerings in addition to our existing services focused on profitable growth. If you have any questions or wish to discuss what this exciting new opportunity means for your business, get in touch!
Read the full press release on GlobeNewswire.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing. Managing around $1B in annual ad spend, New Engen won the 2022 Google Premier Partner of the Year Award for driving Online Sales; is an Inc. 5000 Fastest Growing Company; an Adweek Fastest Growing Agency; and was also named to Inc.’s 2022 Best in Business list. New Engen recently joined forces with Acorn Influence and LT Partners, adding influencer and partner marketing to the agency’s capabilities. Learn more at www.newengen.com.
About LT Partners
Founded in 2018 by CEO Lacie Thompson, LT Partners is a leading digital marketing consulting agency that specializes in strategic partnerships and performance marketing. Services and solutions are designed to strategically scale any business with a digital presence. LT Partners works with an array of brands such as 1800Flowers, Cash App, Chico’s, Credit Karma, Goldbelly, Soma, Universal Standard, and more. To see a full list of their client roster, you can find it here https://lt.partners/clients/.
About Acorn Influence
Acorn Influence is one of the fastest-growing companies in the rapidly expanding influencer marketing space. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world’s leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth for their clients. Acorn Influence has been named to Inc. 5000 Fastest Growing Company for 2021 and 2022. Learn more at www.acorninfluence.com.